Trust. This is the tenet shaping the landscape of marketing & branding in 2021 for Gen Z.
As the first digital-native generation, Gen Z has the entire scope of the world at their fingertips.
They are 35% of the global population and represent $143 billion in spending power, according to Zebra IQ.
(This matters because most Gen Z are still in school, meaning their buying power will increase drastically when they enter the workforce soon.)
Gen Z expects (and deserves) transparent relationships with brands built on shared values. They demand that brands deliver on promises.
And for marketers, this is…
With rooms featuring CEOs, Elon Musk, 21 Savage, to Mark Zuckerberg — Clubhouse is the invitation-only audio chat app knocking down the social media marketplace door. It’s the app everyone is buzzing about, even without the ability to post, share photos or videos, nor slide into DMs. Just a profile and voice.
Digital Strategy Consultant & startup CMO based in NYC. Lover of coffee, Design Thinking, and video editing.